How to sell when nobody is buying?
The fact is that sometimes sales are just very slow.
My
experience is that this is often the case when change happens.
Elections, bad economic news, natural or man-made disasters, large
sporting events or anything that generally distracts people.
Eventually everything returns to normal but in the meanwhile selling can be tough.
So what to do?
Work harder!
Pull out all of the stops and put as much energy as possible into your sales effort.
Think differently!
Think outside of the box and look at every aspect of what you offer. Can you offer free delivery? More frequent delivery? Longer hours? Faster turn-around times? Better payment terms? Do you accept every possible credit card? On-line sales? Warehouse sales? Drop your minimum order? Host a BBQ? Open House? Paint the front of your building
bright red?
There are probably one hundred things you can do quickly. Do every single one
of them!
Think creatively and you will shake people loose from where their minds are at and back to the normal business of living!
Eventually everything returns to normal but in the meanwhile selling can be tough.
So what to do?
Work harder!
Pull out all of the stops and put as much energy as possible into your sales effort.
Think differently!
Think outside of the box and look at every aspect of what you offer. Can you offer free delivery? More frequent delivery? Longer hours? Faster turn-around times? Better payment terms? Do you accept every possible credit card? On-line sales? Warehouse sales? Drop your minimum order? Host a BBQ? Open House? Paint the front of your building
bright red?
There are probably one hundred things you can do quickly. Do every single one
of them!
Think creatively and you will shake people loose from where their minds are at and back to the normal business of living!
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