Seven Ways to Build Sales for $100 or less
Increased sales are about getting and keeping customers.
Building business is complex; however, often numerous small actions can go a long way. Put these seven ideas into action and you will see results.
Send hand written thank you notes to every new customer. Keep track of your customers and send each new customer a hand written thank you note. Write a simple note, include a business card and mail it within a week of the first order. Almost nobody does this and you will be remembered! Cost, about a dollar for each new customer.
Send an email newsletter to every contact.
icontact.com provides online templates to build professional HTML email newsletters, surveys and more. This service allows you to upload your email addresses and build powerful graphic newsletters, which are imbedded directly in the body of the email. A great method to get your story out on a regular basis. Cost is about $10.00 per month.
Broadcast Fax.
Yes, I know everyone hates unsolicited faxes but your customers, particularly B2B, want to learn about your specials and relevant news. Services such as myfax.com make faxing easy. Once your contacts are entered you can upload a document and fax it out to hundreds of clients in just minutes – all done over the Internet. Cost $13.00 per month for 200 faxes and ten cents for each additional fax.
Networking. No I am not talking about painful small talk at business events but easy online networking with people you know or want to know. Check out linkedin.com and you will find a great way to control and promote your professional profile. It is facebook.com for professionals. Connect with clients, colleagues, peers and suppliers for free! Premier memberships are $20.00 per month. Find fascinating people (and me) on linkedin.com.
Youtube.com is a powerful business tool! All you need is a digital camera and you can record a product presentation, a business message or a facility tour and upload it to youtube.com. Provide your customers or remote employees with a web link and you have a sophisticated business tool to tell your story for free! Having problems with the technology? Ask a nine-year old for help.
You MUST have a web site.
Verio.com provides with domain registration and web hosting from $11.95 per month, which even includes an easy site tool that, allows anyone to build a professional site in minutes. Look for every possible free posting on the Internet to build exposure.
Voice mail is a great sales opportunity. Introduce your company, web site, new products, hours and more. Our voice mail was recorded by an internationally famous artist, emmaclarke.com and cost only one hundred dollars.
Take action! Do something new every week and in a year your business will be stronger.
Norman Davies is a Vancouver based Business consultant focused on Sales & Marketing solutions. Norman may be reached at 604-288-7509 norman@daviesinternational.com www.daviesinternational.com
